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A design-forward marketing firm built for the Financial Services industry.
 

Much like a loom weaves together strands of thread to form functional art, The Loom Collective weaves together creative talent to shape exceptional brand identities and experiences.

 
 

Our Team


Jenny Johnson

Executive Director

Jenny Johnson.jpg

Jenny Johnson is the Founder and lead Brand Experience Designer at The Loom Collective. With nearly fifteen years of experience spanning design, marketing and sales, Jenny followed her calling to merge art and technology at Loom. She and her collective of strategists, designers and developers shape visual identities across digital and print media, and environmental graphics.

 

Susan Kirshner

Investment Marketing Partner

Susan is a content specialist for our financial services clients. She believes investment materials should be created by people who’ve worked in the investment industry and understand how to communicate investment concepts effectively. Learn more about her firm: Words Plus Numbers, LLC.

 

Andrew Kozdeba

Head of Technology

With over 10 years of experience in marketing and web development, Andrew combines his skills to provide our clients with projects that help grow their businesses, achieve better sales results, and reach new target audiences more effectively.

 

Daniel Wells

Art Director, Designer

Daniel is a distinguished Graphic and Web designer with a strong emphasis on branding and art direction. His passion thrives when collaborating with brands and companies that share a commitment to crafting lasting solutions, steering clear of short-term fixes for their challenges.

 

Julia Cassano

Client Relationship & Design Manager

Driven by a passion for problem-solving and a relentless pursuit of excellence, Jules continues to inspire teams and redefine project success. With a proven history of turning ideas into reality, Jules has spearheaded and successfully executed a diverse range of projects, consistently exceeding expectations.

 

Breanna Olson

Design Manager

With a keen eye for detail and a knack for organization, Breanna has successfully orchestrated numerous creative projects from concept to completion. Breanna embodies Loom’s value of curiosity. Her approach to problem-solving and dedication to her work has earned her a reputation as a dedicated and reliable project leader.

 

Nicole Juniper

Brand & UX/UI Designer

Nicole is a passionate and talented designer with a focus on brand identities and experiences online and in print. Her strategic take on design creates an authentic visual narrative coupled with a forward-thinking and sophisticated look and feel.

Connor McShane

Brand Designer

Connor McShane is a multidisciplinary visual designer with a passion for branding and type design. Over the past 10 years, Connor has developed award-winning advertising campaigns and brand identities. His primary focus is helping brands tell their story through great design rooted in solid, strategic thinking.

Tom Mulhern

Brand & Business Strategy Partner

With nearly 30 years as a strategist, writer, facilitator and team leader, Tom drives bold ideas, fast decisions, and sustainable alignment. When our client’s team faces ambiguity, new business concepts, changing markets, or shifting customer needs—Tom leverages his experience to facilitate gaining clarity and inspired action, with unparalleled efficiency.

Capabilities

 

Strategy

Brand Architecture
Brand Audits
Brand Vision & Direction
Brand Positioning
Copywriting & Editing
Market Insights
Research & Industry Analysis
Systems Naming
Verbal Identity
Workshops

Design

Brand Identity Systems
Brand Guidelines
Business Collateral
Editorial Design
Environmental Graphic Design
Graphic Language Systems
Illustration
Iconography
Logos, Logo Marks, Wordmarks
Marketing Collateral
Signage / Wayfinding

Digital

E-Commerce Development
HubSpot
Icon and Illustration Animation
Interactive Installations
Landing Page Design
Live Fund Data Display
Platform Training
Responsive Web Development
Squarespace
WordPress
Video and Animation

 
 

How we work with you.

 

For each project, Loom builds a client-specific team from our collective of creatives, developers, strategists and content specialists.

Merging strategy, quality and efficiency, we act as a springboard to propel your company into its future.